How to Tell if Your Copywriter is Worth Top-Dollar
If you'd like to generate an income online, you're going to have to have a web site. If you desire that web site to bring in money, it must be written really well. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to compose the text for your website. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, however, not every copywriter is as effective as the next one. Some of them are really talented. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is simple. Here is how you can tell the good from the bad.
Does the writer have a website of his or her own? Any copywriter who wants to create web copy must have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If they don't have a web site of their own, how will they be able to assist you with your own website? Observe the copy on their web site also. If you discover several mistakes, this is a bad sign.
Do you react well as you go over recommended you read the web copy on the writer's web site? This involves more than merely noticing grammar and syntax errors. Does the web copy move you to experience any kind of emotional reaction? Does it move you to like the copywriter? Does it make you feel like you wish to discover more about the writer and keep reading? Does the website copy make you feel like you want to hire that copywriter right away? Does the website copy make you want to run away? Does the website copy make you angry? All of these are crucial responses and you need to pay attention to them.
Research the copywriter's background a bit. Seek reviews on third-party websites and forums. It's not likely that you will come across any terrible reviews on the writer's own website. Search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the writer to give you a couple of references. Make sure that you follow up and genuinely make contact with those references so that you can get an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is particularly crucial if the copywriter states he or she is an expert in a particular field. If the writing is unclear and reads like a rewritten Wikipedia article, it is time try here to move on.
You have many choices available to you when you're trying to determine whether or not to pay for a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you go can about his or her reputation and character.